A plan your team will actually use. Not one that gathers dust.
Work out who you’re really for, what makes you different and where to focus, then turn it into a plan everyone can follow.
Marketing strategy
Most B2B businesses don’t fail because of a bad product. They struggle because the market isn’t clear on why they should buy it. A good strategy fixes that: who you sell to, what makes you different and how you’ll reach them.
I build marketing strategies that start with your customers and your commercial targets, not a list of tactics. You get sharp positioning, clear priorities, a realistic budget and a roadmap with KPIs your board can track.
I’ve done this through growth, investment and acquisition, including helping CommuniGator grow from under £5M revenue to a PE backed acquisition by Spotler Group.
What you get
Practical, commercial and built to be delivered, not filed away.
Research into your market, competitors and buyers, including the triggers that make them buy.
Clear definition of the companies and decision makers worth targeting, and the ones that aren’t.
A sharp proposition and messaging that separates you from competitors and resonates with buyers.
Launch plans for new products, segments and geographies, with sales and marketing aligned.
Where to spend, which channels to prioritise and what team or agency support you need.
A practical 12 month roadmap with the KPIs that show whether it’s working.
Interactive
What changes when the strategy is right. Flip the switch.
Positioning
Sounds like everyone else
Clear, different and easy to repeat
Audiences
Anyone who might buy
The buyers most likely to say yes
Messaging
Features and jargon
Problems solved, in their words
Channels
A bit of everything
Focused where buyers actually are
Measurement
Clicks and likes
Pipeline and revenue
Flip the switch to see the difference.
Get your strategy sortedGo to market
New products, new segments and new countries need more than a strategy deck. They need a go to market plan that sales, marketing and product all get behind.
Your beachhead market, ideal customer profile and competitive position.
The decision makers, buying committees and triggers behind purchase decisions.
The right channels to reach in market buyers and build repeatable pipeline.
Sales, marketing and product aligned around one launch plan with clear milestones.
Is this you?
Recognise yourself in a couple of these? Let’s have a chat and I’ll tell you honestly if a new strategy is the right move.
Sounds like meYou’re launching a new product or entering a new market.
Your positioning isn’t sharp enough and buyers can’t tell you apart.
Your leadership team needs a plan everyone can get behind.
You’re investing in marketing but can’t see the return.
You’ve been through an acquisition and need one joined up strategy.
You’re growing past the point where the founder does all the selling.
Innovation centre launch
Marketing and eMarketing Coordinator
62%
occupancy before it opened
Launch
campaigns and go to market
Helped launch a brand new innovation centre, with the campaigns and launch activity that filled 62% of it before the doors opened.
62%
Occupancy before opening, for a new centre launch
PE exit
CommuniGator grew from under £5M to acquisition
£60m+
Revenue influenced
How it works
1
Your goals, customers, competitors and what’s working today.
2
Positioning, priority audiences and the messages that will land.
3
A practical go to market plan with channels, budget and KPIs.
4
Help the team roll it out, or stay on to see it through.
FAQ
Straight answers. Anything else, just ask.
A clear, practical plan: positioning, target audiences, key messages, channels, budget and the KPIs that matter. Written so your team can actually use it.
Most strategy projects take four to eight weeks, depending on how much research is needed and how many people we need to talk to.
Where possible, yes. A handful of customer conversations usually tells us more than months of guessing.
Yes. Go to market planning for new products, services and markets is a big part of what I do.
If you want me to. Plenty of clients keep me on as a fractional CMO to see the plan through.
Plan first
Launching something new, entering a new market or just need a strategy people will actually follow? Tell me what you’re aiming at and I’ll sketch out how I’d get you there.