How I work
From strategy to measurable growth.
No jargon and no 60 page decks. Senior thinking where it counts, hands on delivery where you need it, and a clear line to pipeline.
The process
No mystery. No hard sell.
Here’s what happens when you get in touch, from first chat to real results. Timings are typical, and a one off project can skip straight to the plan.
01 Free, 30 minutes
We talk.
30 minutes. No deck. A relaxed chat about where you are, where you want to get to and whether I’m the right fit.
You getAn honest steer, even if we don’t work together.
02 Weeks 1 to 2
I tell you what I think.
Including if I think you don’t need me. I look at your goals, buyers, numbers and what marketing is doing today, and find where deals are won and lost.
You getClear findings on what’s working, what isn’t and why.
03 Weeks 2 to 4
If there’s a fit, I send something sensible.
Scope, timing and cost. No 27 page proposal. Then a focused plan with clear priorities, budget, owners and KPIs, built with your team so it actually gets used.
You getA practical 90 day plan. Not a 60 page deck.
04 Ongoing
We get on with it.
The good bit. We launch, measure and improve, and regular reporting shows what’s working so budget moves to it.
You getMonthly reporting and marketing that keeps getting better.
Flexible engagements
How we can work together.
Different businesses need different support. Here are the main ways we can work together.
Ongoing
Fractional CMO or marketing director
A few days a month, up to a couple of days a week. Senior leadership with hands on support.
Fractional CMOSprint
Short, focused pieces of work
A clear, time bound piece of work with tangible outputs. A strategy day, a Power Hour or a quick fix.
Start a sprintFixed project
Reviews, GTM, CRM, campaigns, events
From a specific challenge to a complete plan, agreed upfront with a clear scope and a clear finish line.
Marketing reviewsSomething different?
General marketing support
That job that’s been on the to do list for months? Tell me what you need and we’ll work it out.
Marketing support
How do you want to work?
Strategy
Execution
Drag the handle to see how we could work together.
All strategy
Marketing review & strategy
An independent look at what’s working and what isn’t, followed by a clear, commercial plan your team can run with.
- Marketing review & growth audit
- Positioning & go to market
- A prioritised 90 day plan
Strategy led
Fractional CMO
Senior marketing leadership on a part time basis. I set the direction, lead your team and report to the board, while your team delivers.
- Marketing strategy & planning
- Team leadership & clear KPIs
- Board level reporting
Balanced
Fractional CMO, hands on
The best of both. I set the strategy, then roll my sleeves up to get the most important things done properly.
- Strategy & leadership
- Campaigns & demand generation
- CRM and reporting set up to last
Execution led
Demand generation & pipeline
We agree the plan together, then I deliver the programmes that create qualified pipeline for your sales team.
- Multi channel campaigns
- Lead nurture & handover to sales
- Pipeline reporting
All execution
Hands on delivery
An extra pair of senior hands to get things done: events, automation and campaigns delivered properly, first time.
- Events & exhibitions
- CRM & marketing automation
- Campaign delivery
Working together
What it actually looks like.
Simple, predictable and easy to manage, so marketing keeps moving without taking over your diary.
Weekly check in
A short catch up to review progress, unblock things and agree what matters this week.
Monthly report
Clear reporting for leadership on pipeline, spend and what’s coming next.
One point of contact
You deal with me directly. No account managers, no handoffs.
Your tools, your team
I work in your systems, alongside your people and agencies, not around them.
Remote, on site or both
Whatever suits you. Plenty works remotely, and I’m happy to be in the room for workshops and planning days.
What I need from you
A senior sponsor, access to the data and honest conversations about what’s not working.
No rolling stones
This Moss sticks around.
They say a rolling stone gathers no moss. Plenty of consultants drop a strategy deck and roll on to the next client. I stay to see it through, launching, measuring and fixing until the numbers move.
Modern marketing
AI, data and automation. Strategy still leads.
The tools have changed fast. I help you use them well, so your team moves quicker without losing sight of the buyer, the message and the pipeline.
The tools change. The fundamentals don’t.
AI assisted research and content
Faster market, competitor and buyer research, and content workflows that keep your voice and your quality bar.
Analytics and attribution
Reporting the board trusts, showing what marketing sources, influences and returns.
CRM and marketing automation
Getting real value from the stack you already pay for: clean data, smart nurture and a clear handover to sales.
Data driven demand generation
Targeting, intent and testing that put budget behind the campaigns that actually build pipeline.
Pricing
How pricing works.
No surprises and no mammoth invoices out of nowhere. Here’s the usual shape of things. The price depends on what you need, so we’ll talk about that properly.
Projects
Fixed fee
TypicallyOne off, with a clear scope
- Marketing reviews and audits
- Strategies and go to market plans
- One off jobs with clear deliverables
CommitmentRuns for the length of the project.
Advisory
A senior sounding board
Typically2 to 4 days a month
- Strategy and a 12 month plan
- A monthly steer for your marketing lead
- Board and investor support when you need it
CommitmentIdeally a month’s notice either way.
Fractional CMO
Your part time CMO
Typically1 to 2 days a week
- Leads your team and agencies
- Owns the plan, the pipeline and the reporting
- A seat at your leadership table
CommitmentIdeally a month’s notice either way.
Interim
Full time cover
Typically3 to 5 days a week, for a set period
- Cover for leave or while you hire
- Keeps the team and campaigns moving
- A tidy handover to your new hire
CommitmentAgreed at the start, around your hiring plan.
Not ready for a retainer?
Start small. Fixed fee, fixed scope.
Power Hour
60 minutes on your biggest marketing headache. You leave with clear next steps.
Fixed fee, agreed upfront
Marketing review
An independent look at what’s working and what isn’t, with a written report and clear priorities.
Fixed fee, agreed upfront
Strategy day + 90 day plan
A day together on your goals, then a written 90 day plan your team can run with.
Fixed fee, agreed upfront
No price list, on purpose. The work is shaped by you and what you need, so the honest answer to “how much?” is “let’s have a chat”. Tell me what’s going on and I’ll come back with a clear, fixed proposal, usually within a couple of days.
Every engagement starts with a free intro call and a written proposal. Want a ballpark first? Just ask, I’ll give you a straight answer.
One promise: it won’t come anywhere near a full time CMO, who’ll often cost £120k to £200k+ a year before benefits. And if it ever does, I’m likely better bang for your buck, and you’ll be getting more mammoth for your money.
Get a proposalFAQ
Good questions to ask.
The things people usually want to know before we start.
How quickly can you start?
Usually within a week or two of saying yes. If it’s urgent, tell me and I’ll do my best to move faster.
How do you price your work?
Projects are a fixed fee, retainers are a set monthly fee for an agreed number of days, and interim work is a day rate. You’ll get a written proposal before anything starts.
Is there a minimum term?
Projects run for as long as the scope needs. Retainers are flexible, ideally with a month’s notice either way.
Do you work with our existing agency?
Yes. I’m happy to brief, manage and get the best out of the agencies and freelancers you already use.
What if it isn’t working?
We’ll know early, because we measure from the start. If something isn’t working we change it, and retainers can be ended with a month’s notice.
Do you work remotely or on site?
Whatever suits you. Plenty can be done remotely, and I’m happy to be on site for workshops, planning days and team sessions.
Let’s talk
Seen how I work?
Let’s put it to work.
Tell me what’s going on and where you’d like to get to. A free, no strings natter to start, then a plan if it makes sense.