Events that create pipeline, not just a great day out.
From strategy and planning to delivery and follow up, I’ll help you make every event count.
Events
Too often a stand gets booked, the team turns up, and nobody can say afterwards what it delivered. Objectives are fuzzy, pre event promotion is thin and follow up is patchy, so the real opportunity is missed.
I shape events with a clear commercial purpose, from objectives, audiences and formats through to themes, messaging, promotion, registration and follow up. Every event becomes part of a joined up programme, not an isolated appearance.
I’ve created and run multi day customer conferences, seminar programmes, roundtables and exhibitions, and hosted speakers including Seth Godin, Mark Ritson, Dave Chaffey and PR Smith. I’m happy to lead your events end to end or support your team on a single show.
What you get
Each engagement is shaped around the event, but commonly covers:
Event and exhibition planning, audiences, objectives and the success measures we’ll track.
Customer conferences, seminars, roundtables, roadshows and webinars, from concept and agenda to speakers.
Stand messaging, themes and content, plus venue, agency and supplier coordination.
Pre event campaigns, landing pages, registration journeys and meeting booking.
Briefing materials, sales content and a clear plan for who meets whom on the day.
Post event campaigns, lead tracking and an honest evaluation of what it delivered.
Interactive
Most of an event’s value is won before the doors open and after they close. Click through each stage.
Before
Clear objectives, the right audience and a room full of the right people.
On the day
A smooth run of show, and nothing left to memory.
After
Where most events fall down, and where the return is made.
87%
Renewal rate from GatorCon attendees
25%
Of seminar attendees became customers
4,298%
ROI on a corporate hospitality programme
Track record
A multi day customer conference and awards programme I created from scratch. Attendees renewed at around 87%.
A rebuilt seminar and roundtable programme where around 25% of attendees went on to become customers.
A hospitality programme including an event at Buckingham Palace that delivered a 4,298% return on investment.
Is this you?
Recognise yourself in a couple of these? Let’s have a chat and I’ll tell you honestly if event support is the right move.
Sounds like meYou invest in events but struggle to prove the return.
Your team doesn’t have the capacity to run events well in house.
You’re building presence in a new market.
You want your own customer event, conference or awards.
You want events that build relationships and thought leadership, not just footfall.
You have a big show coming up and need senior support to make it count.
Regulated financial services
Head of Marketing, 2009 to 2013
4,298%
ROI on corporate hospitality
£100k+
raised for charity
A hospitality programme, including an event at Buckingham Palace, that more than paid its way, plus the Cross Channel Challenge that raised over £100k for charity.
4,298%
ROI on a corporate hospitality programme
87%
Renewal rate from GatorCon attendees
25%
Of seminar attendees became customers
FAQ
Straight answers. Anything else, just ask.
Both. Alongside exhibitions and trade shows I run customer conferences, seminars, roundtables, roadshows and webinars. These are often built around insight and thought leadership rather than a hard sell, which is exactly why they work.
By agreeing objectives and measures up front, filling the diary before the event, and following up properly afterwards. Then we track the leads and opportunities through to pipeline and revenue.
For a big exhibition or your own conference, three to four months is ideal. For smaller events and webinars it can be much quicker.
Yes. I can act as the senior marketing lead on the event, coordinating your internal team, sales, agencies, venues and suppliers through to delivery.
Events that pay their way
Exhibition, conference, seminar or roundtable, tell me what’s in the diary. I’ll help you plan it around pipeline, not just footfall.