MOSTADON mammoth illustration for Home

The problem with most B2B marketing?

Lots of activity.
Not enough pipeline.

I’m Simon, a fractional CMO who helps B2B businesses get marketing doing the job it’s meant to: finding customers. Senior thinking, hands on delivery, no fluff.

Book a call
See how I work
  • Chartered Marketer & MCIM
  • Commercially focused
  • 20+ years’ experience
  • B2B specialist
  • Flexible engagement

Hello! Rather than hit you with the full-on hard sell straight away, I thought I’d let you take control. Slide right on the slider below and see how persuasive I can get 😉 The further you go, the harder the sell and the more Mostadon gets unleashed! See how long you can resist. Stop whenever you’re ready to get in touch.

1/10Barely trying

So, yeah. I do marketing. Freelance. If you need some.

I’m Simon. I’m a freelance marketer.

I’ve been doing it a while, and my work is, honestly, pretty decent.

Hello. I’m Simon, a freelance marketer and fractional CMO.

My ideas are not too shoddy and I’ve been at this for 20+ years. Might be worth a punt?

I help B2B companies get more from their marketing.

Strategy, demand generation, events, CRM and email. If your marketing is busy but your pipeline isn’t, I could probably help.

Have a nose at my services

I’m kind of a big deal. (In marketing circles.)

I’m a Chartered Marketer and a Member of the Chartered Institute of Marketing (MCIM), with a Postgraduate Diploma in Marketing. That puts me in an elite group: fewer than 2% of UK marketers are CIM members, and less than 1% are Chartered. Just saying.

Need something done? I do quite a lot.

Pick one. Pick a few. Pick them all, I won’t complain.

Marketing that actually pays for itself.

Programmes I’ve led have generated over 90% of new business and influenced £60m+ in revenue. I’ve hosted Seth Godin and Mark Ritson. I’m quite proud of that.

Right. I’ll be straight with you.

Your pipeline needs this. Senior marketing leadership, without the full time salary. 20+ years of B2B experience on your side, starting within a week or two. Book a call. This week, ideally.

Book a call

STOP. YOUR COMPETITORS ARE BUILDING PIPELINE RIGHT NOW.

ARE YOU? A CHARTERED MARKETER. 20+ YEARS. 90%+ OF NEW BUSINESS
FROM MARKETING. £60M+ REVENUE INFLUENCED. WHAT ARE YOU WAITING FOR?

BOOK A CALL NOW

OK, YOU ASKED FOR IT. THE IS COMING.

BOOK A CALL NOW. PROVEN STRATEGY. PROVEN EXECUTION. PROVEN RESULTS. SENIOR MARKETING LEADERSHIP FOR A FRACTION OF THE COST. DO IT. DO IT NOW.

BOOK A CALL NOW
07825 576401
Soft sellHard sell

Sound familiar?

Plenty of activity. Not enough to show for it.

These are the things B2B leaders tell me in the first conversation. How many ring true for you?

“We’re busy, but marketing isn’t filling the pipeline.”

“Sales and marketing can’t agree on what a good lead looks like.”

“We’ve tried agencies. They never really got our business.”

“Our team needs senior direction, not another pair of hands.”

“We’ve bought the CRM and automation, but we’re not getting the value.”

“The board keeps asking what marketing actually delivers.”

If you nodded at any of these, we should talk.

Let’s talk

Not sure what you need?

Ask the MOSTADON.

Three quick taps and he’ll point you to the right kind of help.

No forms, no email needed. Just a straight steer.

Sounds like you need:

Fractional CMO + Demand Generation

Senior direction to set the plan, and the campaigns that get you in front of the right people.

See how that works

Marketing health check

How healthy is your B2B marketing?

10 quick questions, about 2 minutes. Get an honest score across five areas, plus your top 3 priorities straight to your inbox.

Take the check

Services

What I do

Everything you need to get marketing pulling its weight, from one senior marketer who’ll happily roll his sleeves up.

View all services

01

Fractional CMO &
marketing leadership

Senior leadership, a voice at the board table and a practical plan the whole business gets behind.

Learn more

02

Demand generation &
lead generation

Strategy and execution to attract, engage and convert the right buyers.

Learn more

03

Marketing strategy
& go to market

Clear, commercial marketing strategy for new markets, products and scale ups.

Learn more

04

Marketing reviews
& growth audits

An independent assessment of what’s working, what’s not, and where the biggest opportunities are.

Learn more

05

Event & exhibition
management

From strategy to stand, so the stand pays for itself, and then some.

Learn more

06

CRM &
marketing technology

Make better use of your data, improve lead management and automate what works.

Learn more

Audience

Who I work with

Same goal. Different starting points.

You’re scaling quickly.

Marketing activity is increasing, but structure isn’t keeping up. You need senior support to turn momentum into measurable growth.

Help me scale properly

Process

From strategy to measurable growth.

A clear process to get from challenge to commercial impact.

See how it works

  1. 01DiscoveryUnderstand your goals, challenges and opportunities.Focus
  2. 02PlanBuild a focused, pragmatic plan.Focus
  3. 03LaunchGet to work and build momentum.Focus
  4. 04OptimiseMeasure, learn and scale what works.Focus

For scale ups, most of the value comes early: getting clear on where to play, then building a plan the team can actually run.

Engagement models

Pick the route that fits.

Choose one to compare. Everything starts with a free,
no strings intro call.

Fractional CMO Most popularFixed term projectInterim Marketing DirectorNot sure?
Typical durationOngoing, flexible3 to 6 months6 to 18 monthsWhatever fits you
InvolvementA few days a month, strategic and hands onHands on delivery against a clear briefEmbedded, full or near full timeThree quick questions
Best forBusinesses that need senior leadership and deliveryA specific challenge or opportunityCover, transition or changeWeighing up the options
Level of ownershipOwns the marketing strategy and the resultsOwns the project and its deliverablesLeads the team and owns the functionYou stay in control
Starting pointIntro call, then a short discoveryIntro call, then a scoped proposalIntro call, then a start date that fitsA recommendation, then a chat
Explore Fractional CMOExplore marketing supportExplore interimHelp me choose
Not sure? Help me choose

Why MOSTADON?

Why work with me rather than…

  • Senior expertise, 20+ years in B2B
  • Flexible commitment, scale up or down
  • Hands on delivery, not just advice
  • Focused on commercial outcomes

Typical agency

  • Broader team, less senior input
  • Can feel less embedded in your business
  • Often focused on activity, not outcomes
  • Accountability for results is limited

Choose an agency for extra hands on execution. Choose me for direction, ownership and accountability.

I’m a Chartered Marketer and a Member of the Chartered Institute of Marketing (MCIM), with a Postgraduate Diploma in Marketing. Fewer than 2% of UK marketers are CIM members, and less than 1% are Chartered.

Simon in full mammoth modeSimon Moss

About

Hi, I’m Simon. The Moss in MOSTADON.

You’ll deal with me. Not a junior.

I’ve spent 20+ years in B2B marketing, plenty of them leading teams at board level, from building teams to running events to sorting out messy CRMs. When you work with MOSTADON, you get me: the thinking, the doing and the straight answers.

That marketing job that’s been on the to do list for months? I’ll pick it up and get it done. No fluff, no 60 page decks, no disappearing act.

Simon

More about me

“Working with Simon was probably the only time in my career I’ve seen marketing and sales truly work together towards a common objective. He made it one team, with one goal, and the results showed it.”

Samuel Ricard

Commercial Director

Spotler

“What stood out most was Simon’s ability to bring structure, clarity and commercial discipline to marketing. He introduced stronger reporting, measurement and processes, and consistently focused on delivering meaningful pipeline, revenue and brand impact.”

Stephanie Kent

Customer Service & Partnership Director

Spotler

“Simon was a great webinar host for our collaboration between Exposure Ninja and Spotler, running a series of three live webinars on AI search with energy and professionalism. He also hosted Spotler’s highest sign up webinar, with over 400 registrations. A pleasure to work with.”

Charlie Marchant

CEO

Exposure Ninja

“Simon is one of the most well rounded marketers I’ve had the pleasure of working with. His pragmatic, yet creative ideas proved highly valuable on the many projects we worked on together.”

Ian Tallent

Marketing Manager

Oxford Innovation and Huntswood

What happens next

What happens when you get in touch.

No faff, no fluff. Just a straightforward process to see if we’re a good fit, map out what’s possible, and get moving when it makes sense.

  1. 01

    A quick chinwag

    Grab a brew and we’ll have a natter about your business, your plans and where marketing is falling short. It’s free.

    No pitch. No pressure.
  2. 02

    The honest bit

    I’ll tell you straight what I think is holding your marketing back and what I’d tackle first. No jargon.

    No 47 slide sales deck.
  3. 03

    A short proposal

    If we’re a good fit, a plain English proposal: what I’d do, how we’d work together and what it costs.

    If I’m not the right fit, I’ll say so.
  4. 04

    Rolling up the sleeves

    Usually within a week or two. If it’s urgent, it could even be the next day.

Put the kettle on

Let’s talk

Still lots of marketing activity,
but not enough pipeline?

Tell me what’s going on and where you’d like to get to. No obligation, just an honest natter.

Book a call
Or drop me an email