About
Senior marketing
leadership.
Commercial focus.
No fluff.
I’m Simon Moss, a Chartered Marketer who’s spent 20+ years helping B2B organisations build marketing that pays its way, from SaaS and marketing technology to regulated financial services, membership bodies and events.
Comfortable in the boardroom and just as happy rolling up my sleeves and getting stuck in.
Chartered Marketer
CIM accredited professional status
MCIM
Member of the Chartered Institute of Marketing
PGDipM
Postgraduate Diploma in Marketing
Regular speaker
At industry events
Fewer than 2% of UK marketers are CIM members. Less than 1% are Chartered.
My story
The longer version.
Most of my career has been spent on the client side, leading B2B marketing from the inside. That includes 13 years in email marketing and marketing automation at Spotler and CommuniGator, much of it as Marketing Director, with teams and campaigns running across the UK, the Netherlands and Germany.
I’ve built and led marketing teams across content, design, paid and SEO, owned the budget, and run demand generation that sales actually thanked me for. Programmes I’ve led have generated over 90% of new business and influenced £60m+ in revenue. One physical ABM programme lifted meetings with target accounts by more than 50%, cut the time from opportunity to close by 10% and grew order values by over 15%.
I also put in the systems that keep growth going long after the shiny campaign is over. Strategy, positioning, CRM, automation, events, content. HubSpot, Salesforce, Pardot and Dynamics are all familiar territory, and I’m as comfortable in the boardroom as I am building the email journey.
And I love a stage. I’ve hosted the likes of Seth Godin, Mark Ritson, Dave Chaffey and PR Smith, and run more seminars and webinars than I can count, on email, lead generation, automation, GDPR, copywriting and AI. These days you’ll usually find me talking about email, automation or what people’s brains really think of your marketing.
The journey
Twenty years, one direction.
Click through the path to see where it started and how it got here.
Early career · Marketing Assistant
Business Continuity Institute
Contributed to a 28% increase in global membership and helped run international conferences for 4,000+ professionals.
28%
growth in global membership
Early career · Marketing and eMarketing Coordinator
Oxford Innovation
Helped launch a brand new innovation centre that reached 62% occupancy before it even opened.
62%
occupancy before opening
Early career · Head of Marketing
Conduit People Management
Lifecycle communications and loyalty programmes that kept customers coming back.
32%
increase in customer retention
2009 to 2013 · Head of Marketing
Huntswood
Repositioned the brand in regulated financial services, with a hospitality programme that included an event at Buckingham Palace.
4,298%
ROI on corporate hospitality
2013 to 2018 · Head of Marketing
CommuniGator
Built the marketing function from the ground up as the business grew from under £5M to a PE backed acquisition.
PE exit
from under £5M revenue
2018 to 2026 · Marketing Director
Spotler Group
Led marketing across a PE backed group in the UK, the Netherlands and Germany, with programmes behind the vast majority of new business.
90%+
new business from marketing
2026 to now · Fractional CMO and consultant
MOSTADON
Senior marketing leadership and hands on delivery for B2B businesses, from Figaro Digital to Momice.
50+ MQLs
for Momice from a standing start
The transformation
From Simon to MOSTADON
Same brain. More beard. More big picture energy.
Along the way, you’ve got to have some fun and a laugh. Hopefully this gives you a chuckle, and a feel for the kind of personality you get when you work with me.
Drag the slider, or hover over a face, to see how a strategic marketer turns into a woolly Mostadon. Different look. Same focus. Bigger ideas.
The name
Why ? MOSTADON
Why not? The honest answer is that Mostadon has been my Fantasy Football team name for about 15 years. It started because it has Moss in it, which was apparently enough of a reason for me at the time.
Then, when I started thinking about going out on my own, I needed a name. I could have gone with Simon Moss Consulting. Or Simon Moss Marketing. Or Moss Something Something Strategy. All perfectly sensible. Also, a bit boring.
Mostadon already felt like me, it was memorable, and it gave me something much more interesting to build a brand around. So Mostadon was born. Or, more accurately, borrowed from my Fantasy Football team.
The name also gave me the perfect excuse to lean into the mastodon and its considerably hairier relative, the woolly mammoth. Which is how we ended up here. And let’s face it, a giant woolly beast smashing through mountains is a lot more memorable than another picture of someone pointing at a whiteboard.
So there you have it. Moss + mastodon + 15 years of Fantasy Football = Mostadon.
And when my beard is fully grown out, the resemblance is probably closer than I’d like to admit.
One more thing… If your main takeaway from all of this is “How do I get Simon into my Fantasy Football league?”, I respect your priorities. Send me your league code, or join my newly created one. There are no prizes. Just bragging rights. And if I’m winning, you will absolutely hear about it. If I’m not, strangely, the subject may never come up. 😉
Not quite a mammoth. Not quite a mastodon. Definitely a MOSTADON.
Mostadon traits, marketing proof
Built for tough conditions
Mammoths thrived through an ice age. I do my best work when markets are crowded, budgets are tight and the board wants proof.
Never forgets
Twenty plus years of what worked, what didn’t and what the numbers said. You get the lessons without paying for them twice.
Moves the herd
Marketing, sales and leadership heading the same way. At Spotler, lead conversion went from 52% to 70% once everyone was.
Keeps moving
Steady momentum beats a big bang launch that fizzles. Plans that get launched, measured and improved, month after month.
Expertise
A broad marketing skillset, built for growth.
I’m not a strategy only type, and I’m not just a pair of hands either. I’ve done the lot, from building strategy and teams to rolling out campaigns and proving they worked.
Demand generation
Building and executing multi channel campaigns that create pipeline and revenue.
Product marketing
Launching and positioning products in new and existing markets.
Events & exhibitions
Stands, seminars and conferences people actually remember, and that pay their way.
CRM & marketing automation
Systems and data set up properly, so the boring bits run themselves.
Marketing strategy
Plans the board can back and the team can actually run.
Team leadership
Building teams, coaching people and getting the best out of them.
Credentials & recognition
The serious bit.
Proven impact.
The letters after my name, the years behind them and the numbers to back it all up.
1
Chartered Marketer
Chartered status from the Chartered Institute of Marketing, awarded to qualified, experienced marketers who keep their skills current through ongoing professional development.
2
Member of the CIM (MCIM)
A full member of the Chartered Institute of Marketing, the world’s largest professional body for marketers.
3
Postgraduate Diploma in Marketing
The PGDipM, an advanced qualification in marketing strategy, planning and management.
4
Board level B2B experience
20+ years in B2B marketing, including eight years as Marketing Director of a PE backed SaaS group and reporting directly to CEOs and COOs.
5
13 years in email and automation
Deep, hands on expertise in email marketing, CRM and marketing automation from CommuniGator and Spotler.
6
Speaker and host
A regular speaker at Figaro Digital and other marketing events, and host to speakers including Seth Godin, Mark Ritson and Dave Chaffey.
7
Original research
Designed and led a neuroscience study using EEG to understand how people respond to emails and web pages.
8
Millions in pipeline
£60m+ in revenue influenced by programmes I’ve led. Not bad for a woolly beast.
Easter eggs
Yes, there are Easter eggs.
I couldn’t resist. Hidden around this site are a few little surprises, just a bit of fun while you’re having a look around.
Some are easier to find than others. If you manage to find more than one, I’d be pretty amazed.
No clues. No prizes. Just bragging rights. Happy hunting.
0 of 4 found
- EasyPeekaboo
- EasySleepy
- TrickyStampede
- LegendaryThe herd
Let’s talk
Fancy a natter
with a Mostadon?
Now you know the story behind the name, let’s talk about yours. Tell me what’s going on and where you’d like to get to. No obligation.