
Growth marketing consultant
Stop guessing. Start growing.
Test, learn and scale what works. Growth marketing for B2B businesses that want faster, more efficient growth across the whole customer lifecycle.
Growth marketing
Grow faster, waste less.
Growth marketing is about finding what moves the numbers and doing more of it. It means looking at the whole journey, from first visit to renewal, and improving conversion at every step.
I combine strategy with a test and learn approach: clear hypotheses, quick experiments and honest reporting. Then we scale the winners and drop the rest.
From acquisition to retention, I’ve grown pipeline, conversion and customer loyalty, including lifting lead conversion from 52% to 70% and customer retention by 32%.
What you get
What growth marketing covers.
A joined up approach to acquisition, conversion and retention.
Growth strategy
Clear goals, priorities and the levers most likely to move them.
Acquisition
Channels and campaigns that bring in the right buyers efficiently.
Conversion
Landing pages, journeys and nurture that convert more of your traffic and leads.
Retention and expansion
Lifecycle marketing that keeps customers and grows accounts.
Testing and analytics
Experiments, measurement and reporting that show what really works.
Automation and AI
Tools and workflows that let a small team move faster.
When it’s the right fit
Growth has slowed and you’re not sure why.
You want to get more from the budget you already spend.
Traffic and leads are fine, but conversion isn’t.
Customers churn faster than you’d like.
You need a clear growth plan for the next stage.
You want to use data and AI properly, not just talk about it.
Outcomes
32%
Increase in customer retention
90%+
New business from marketing programmes
52% to 70%
Lead conversion improvement

Test, learn, scale
Find what grows, then do more of it.
Tell me where growth has stalled and what you’ve already tried. I’ll suggest the first tests I’d run and how we’d measure them.