B2B marketing consultant
Senior B2B marketing, without the big hire.
Senior B2B marketing expertise for businesses that want marketing to drive pipeline and revenue. Strategy, leadership and hands on delivery from one experienced consultant.
B2B marketing
B2B marketing that pays its way.
B2B buying is complicated. Long sales cycles, buying committees, technical products and buyers who do most of their research before they ever speak to sales. Generic marketing doesn’t cut it.
I’ve spent 20+ years in B2B marketing, leading the function at board level for SaaS, technology, professional services and regulated businesses. I know how to turn complex propositions into clear messages, and clear messages into pipeline.
As a consultant I can lead your marketing, fill a gap, fix a specific problem or give your team senior support, whatever the business needs.
What you get
How I help B2B businesses.
Senior support across the whole marketing function.
Strategy and positioning
Commercial strategy, sharp positioning and a plan the board can back.
Demand generation
Programmes that attract, engage and convert the right buyers.
Account based marketing
Focused campaigns for the accounts that matter most.
CRM and automation
Systems, data and journeys that turn interest into opportunities.
Events and content
Events, research and thought leadership that build credibility and pipeline.
Leadership
Fractional or interim leadership for your team and agencies.
When it’s the right fit
Marketing is busy but not delivering enough pipeline.
You need senior B2B experience without a full time hire.
Your proposition is complex and buyers don’t get it quickly.
Sales and marketing aren’t pulling in the same direction.
You’re growing and marketing needs to scale with you.
You want an expert view on what to fix first.
Outcomes
£60m+
Revenue influenced
90%+
New business from marketing programmes
52% to 70%
Lead conversion improvement
Senior B2B help
B2B marketing that shows up in the numbers.
Tell me what you sell, who you sell to and what’s holding growth back. I’ll tell you honestly where a senior B2B consultant would make the biggest difference.