Find what’s working, fix what’s not, and unlock new growth.
A thorough, practical review of your marketing to identify opportunities and create a clear action plan.
Marketing review
When you’re close to your marketing every day, it’s hard to see what’s really holding it back. A marketing review gives you a clear, independent assessment from someone who has led marketing at board level for 20+ years.
I look at the whole picture: strategy, positioning, channels, content, campaigns, funnel conversion, technology, data and the team. Then I tell you straight what’s working, what isn’t and what I’d prioritise first.
You get a short, practical report and a 90 day plan, not a 60 page deck. If you want help delivering it, I can do that too.
What you get
A full health check of your marketing, with clear recommendations.
Is your strategy clear, and does your positioning stand out to the buyers you want?
Which channels and campaigns are earning their budget, and which aren’t.
Conversion at every stage, where leads leak and what it’s costing you.
A health check of your platforms, data quality, automation and reporting.
Structure, skills and agency support, and where the gaps are.
Prioritised recommendations and a practical plan you can act on straight away.
Two minute health check
Six quick questions. Be honest, nobody’s watching.
We know which channels bring in our best customers.
Marketing and sales agree on what a qualified lead is.
Our CRM data is clean and up to date.
We can see how marketing contributes to pipeline and revenue.
Our positioning is clear and different from competitors.
There’s a plan for the next 90 days that everyone knows about.
0/6
Answer all six to see your score.
Your result and a suggested next step will appear here.
Is this you?
Recognise yourself in a couple of these? Let’s have a chat and I’ll tell you honestly if a review is the right move.
Sounds like meYou want an honest outside view before investing more.
You’re a new marketing leader and need a clear baseline.
You’re preparing for investment or the next stage of growth.
Results have stalled and nobody’s quite sure why.
You’ve built up tools and agencies and want to know what’s worth keeping.
You’re deciding whether to hire, outsource or bring in a fractional CMO.
Original research
Spotler, 2020. Designed and run end to end
87
people from 14 companies
28
web and email formats tested
Rather than guess what works, we tested it with 87 real people. The findings changed how emails and pages were designed from then on.
90 day
Prioritised plan with every review
28
Web and email formats tested in original research
52% to 70%
Lead conversion improvement
How it works
1
What you want to know, what worries you and what good looks like.
2
Strategy, channels, data, tech, content and results, all looked at properly.
3
A short, practical report: what’s working, what isn’t and why.
4
Prioritised actions, and help delivering them if you want it.
FAQ
Straight answers. Anything else, just ask.
Usually two to four weeks from kick off to findings, depending on how much there is to look at.
Access to your key platforms and reports, plus a few short conversations with the people who run marketing and sales.
A short, practical report and a prioritised 90 day plan. Not a 60 page deck.
Yes, that’s the point. You get an honest, independent view, delivered kindly but clearly.
If you’d like. Some clients take the plan and run with it, others keep me on to help deliver it.
Fresh eyes
Tell me what’s bugging you about your marketing and I’ll tell you what an honest, independent review would look at first.