Senior marketing leadership without the full time overhead.
Strategic, hands on support to build pipeline, drive revenue and make marketing work harder for your business.
Fractional CMO
A fractional CMO is an experienced marketing leader who joins your business part time. I sit alongside your leadership team, set the marketing strategy, lead execution and report on what it delivers, for as many hours or days as the business needs.
Unlike a consultant who hands over a report and leaves, I stay in the room. I work with your team, your sales function and any agencies to turn the plan into pipeline, and I’m accountable for the results.
I’ve led marketing for 20+ years, including eight years as Marketing Director of a PE backed SaaS group, where marketing programmes generated over 90% of new business. That’s the experience you get, without a six figure salary, benefits and a notice period.
Why fractional
Marketing leadership becomes critical once growth stops being straightforward. This is what changes when you have it.
Marketing priorities set against business goals, so budget goes where it counts.
KPIs, dashboards and board reporting that connect marketing to pipeline and revenue.
Shared targets, a shared idea of a good lead and a proper handover.
Leadership, coaching and structure for your marketers, and better management of agencies.
Growth, investment, acquisition or restructure. Steady senior leadership when things move fast.
Scale the time up or down as priorities change. No recruitment process, no long contract.
What I can help with
Every engagement is shaped around your stage, your team and your priorities. Typically it covers:
Is this you?
Recognise yourself in a couple of these? Let’s have a chat and I’ll tell you honestly if a fractional CMO is the right move.
Sounds like meYou need senior marketing leadership but aren’t ready for a full time CMO.
Marketing is busy, but pipeline is unpredictable.
Your marketing team needs direction, structure and accountability.
You’re growing fast, raising investment or preparing for exit.
You’ve been through an acquisition and need one joined up marketing plan.
Your marketing leader has left and you need cover while you decide what’s next.
Honest fit check
SaaS scale up
Head of Marketing, 2013 to 2018
Sub £5M
to a PE backed acquisition
25%
of seminar attendees became customers
I led marketing as the business grew from under £5M revenue through to its acquisition by Spotler Group, with events and content that turned prospects into customers and customers into fans.
£60m+
Revenue influenced
PE exit
CommuniGator grew from under £5M to acquisition
20+
Years’ B2B marketing experience
Why fractional?
Most businesses weigh up three other routes first. Here’s how they compare.
| An agency | A full time CMO | Doing it yourself | MOSTADON | |
|---|---|---|---|---|
| Owns the strategy | No, works to your brief | Yes | Gets squeezed by the day job | Yes, tied to revenue |
| Hands on delivery | Yes, for the tasks briefed | Usually needs a team under them | When there’s time | Yes, from strategy to execution |
| Senior B2B experience | Depends on the account team | Yes, if you hire well | Rarely | 20+ years, Chartered Marketer |
| Cost | Retainer plus project fees | Well into six figures, often £120k to £200k+ a year, plus benefits and notice | Your time, and the pipeline you miss | The same calibre of thinking, for a fraction of the cost |
| Commitment | Contracts and minimum terms | A permanent hire | Ongoing, on top of everything else | Flexible, scale up or down |
| Time to start | Weeks of onboarding | Months to recruit | Now, if you can find the time | Usually within a week or two |
Not sure which route fits? I’ll tell you honestly on a first call.
How it works
1
Your goals, market, customers and how marketing is performing today.
2
A clear plan with objectives, focus areas and the KPIs we’ll be judged on.
3
Ongoing leadership of the team and the work, hands on where it helps.
4
Regular reporting to leadership, and a plan that adapts as the business does.
FAQ
Straight answers. Anything else, just ask.
A senior marketing leader who joins your business part time. You get the strategy, leadership and accountability of a CMO for a set amount of time each month, without hiring one full time.
Usually when marketing is busy but pipeline is unpredictable, when the team needs senior direction, or when the business is growing, raising investment or changing shape and needs steady leadership quickly.
An agency delivers what you brief. I own the plan, set the priorities and answer for the commercial results, then work with your team and any agencies to deliver it.
A consultant often delivers a piece of advice or a project and moves on. As your fractional CMO I’m part of the leadership team on an ongoing basis, owning the strategy, leading the work and reporting on the results.
It depends on the project and the scope. It could be a couple of hours a week or a few days a week, and we can flex it up or down as priorities change.
Pricing always depends on the level of involvement, so until we talk, any figure here would only give you a false idea. For context, a full time CMO is well into six figures, usually £120k to £200k+ a year, plus benefits and notice periods. Bringing me on board gives you the same calibre of thinking for a fraction of the cost and commitment.
I’ll cover the leadership, strategy and a lot of the hands on work myself. Where you need specialist skills, like design, paid media or development, I’ll work with your team or bring in trusted specialists and manage them for you.
B2B and SaaS businesses: scale ups and challengers, established B2B companies, and leadership teams who want marketing to drive pipeline and revenue.
Both. I set the strategy and roll up my sleeves on execution, from campaigns and demand generation to CRM and marketing automation.
Usually within a week or two. Depending on the scope, it could even be the next day. It all starts with a free, no obligation call to see if we’re a good fit.
Senior help, part time
Tell me where marketing is now and where the board wants it to be. I’ll tell you honestly what a fractional CMO would change, and how many days it would really take.