SaaS marketing consultant
Grow ARR that sticks.
Marketing for B2B SaaS businesses that drives new ARR, better conversion and customers who stay. From someone who has done it inside a PE backed SaaS group.
SaaS
Win customers. Then keep them.
SaaS marketing isn’t just about filling the top of the funnel. Trials, demos, onboarding, adoption, renewals and expansion all matter, because the real value of a customer builds over time.
I spent eight years as Marketing Director of a PE backed SaaS group, where marketing programmes generated over 90% of new business, and five years before that leading marketing at SaaS business CommuniGator through to its acquisition.
I know the metrics that matter, the pressure of growth targets and how to build marketing that delivers them.
What you get
How I help SaaS businesses.
Marketing across the whole SaaS lifecycle.
Demand generation
Programmes that drive demos, trials and qualified pipeline.
Conversion
Better journeys from lead to opportunity to customer.
Product marketing
Launches, positioning and enablement for new features and products.
Retention and advocacy
Onboarding, customer events and advocacy that cut churn.
SaaS metrics
Reporting on pipeline, CAC, conversion and retention the board trusts.
Automation
Lifecycle journeys that scale without adding headcount.
When it’s the right fit
You need more pipeline to hit ARR targets.
Demos and trials don’t convert well enough.
Churn is eating into growth.
You’re PE or VC backed and growth needs to accelerate.
You’re launching new products or moving upmarket.
You need SaaS marketing leadership without a full time CMO.
Outcomes
£60m+
Revenue influenced
90%+
New business from marketing programmes
87%
Renewal rate from customer conference attendees
ARR, not vanity metrics
More ARR, less churn.
Tell me where you are on the growth curve and what the board is asking for. I’ll tell you honestly where I’d focus first, from new customers to the ones you keep.