Technology marketing consultant
Complex products, made easy to buy.
Marketing for B2B technology companies that turns complex products into clear value, and clear value into pipeline.
Technology
Clever technology deserves clear marketing.
Technology companies often struggle to explain what they do in a way buyers care about. The product is clever, the features are impressive, and the market still doesn’t get it.
I’ve spent most of my career marketing technology, including more than a decade with marketing technology businesses CommuniGator and Spotler, where I led marketing through growth, acquisition and a European group structure.
I help technology businesses sharpen their positioning, build demand and use their own data and tools to grow.
What you get
How I help technology businesses.
From positioning to pipeline.
Positioning and messaging
Turn features into value propositions buyers understand quickly.
Product marketing
Launches, competitive positioning and sales enablement.
Demand generation
Programmes that reach technical and commercial buyers.
Account based marketing
Focused campaigns for enterprise and strategic accounts.
Thought leadership
Original research and content that builds credibility, like my neuromarketing study.
Martech and data
CRM, automation and reporting that show what works.
When it’s the right fit
Buyers don’t understand your product quickly.
You’re launching a new product or module.
You’re moving upmarket to bigger customers.
You’re expanding into new countries.
Pipeline isn’t keeping up with growth targets.
You want to stand out in a crowded market.
Outcomes
£60m+
Revenue influenced
90%+
New business from marketing programmes
PE exit
CommuniGator grew from under £5M to acquisition
Complex made clear
Great tech, hard to explain?
Tell me what your product does and who buys it. I’ll tell you how I’d turn the features into a story buyers get, and pipeline sales can close.