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Growth marketing consultant

Stop guessing. Start growing.

Test, learn and scale what works. Growth marketing for B2B businesses that want faster, more efficient growth across the whole customer lifecycle.

Growth marketing

Grow faster, waste less.

Growth marketing is about finding what moves the numbers and doing more of it. It means looking at the whole journey, from first visit to renewal, and improving conversion at every step.

I combine strategy with a test and learn approach: clear hypotheses, quick experiments and honest reporting. Then we scale the winners and drop the rest.

From acquisition to retention, I’ve grown pipeline, conversion and customer loyalty, including lifting lead conversion from 52% to 70% and customer retention by 32%.

What you get

What growth marketing covers.

A joined up approach to acquisition, conversion and retention.

Growth strategy

Clear goals, priorities and the levers most likely to move them.

Acquisition

Channels and campaigns that bring in the right buyers efficiently.

Conversion

Landing pages, journeys and nurture that convert more of your traffic and leads.

Retention and expansion

Lifecycle marketing that keeps customers and grows accounts.

Testing and analytics

Experiments, measurement and reporting that show what really works.

Automation and AI

Tools and workflows that let a small team move faster.

When it’s the right fit

Growth has slowed and you’re not sure why.

You want to get more from the budget you already spend.

Traffic and leads are fine, but conversion isn’t.

Customers churn faster than you’d like.

You need a clear growth plan for the next stage.

You want to use data and AI properly, not just talk about it.

Outcomes

32%

Increase in customer retention

90%+

New business from marketing programmes

52% to 70%

Lead conversion improvement

“I had the pleasure of working alongside Simon for nine years at Spotler UK, and I can say without hesitation that he is one of the most talented marketers I’ve worked with.”

Samuel Ricard

Commercial Director

Spotler

“What stood out most was Simon’s ability to bring structure, clarity and commercial discipline to marketing. He introduced stronger reporting, measurement and processes, and consistently focused on delivering meaningful pipeline, revenue and brand impact.”

Stephanie Kent

Customer Service & Partnership Director

Spotler

Test, learn, scale

Find what grows, then do more of it.

Tell me where growth has stalled and what you’ve already tried. I’ll suggest the first tests I’d run and how we’d measure them.