B2B marketing agency alternative
All the firepower, none of the agency fluff.
Senior leadership, commercial accountability and hands on delivery, without the account managers, retainers and activity reports.
Why not an agency?
Agencies deliver activity. I own outcomes.
Agencies are great at executing a brief. But someone still has to write the brief, set the strategy, manage the agency and answer for the results. In many B2B businesses, nobody does.
I work as part of your leadership team, not as an outside supplier. I understand your market, customers and commercial goals, then lead the work and the specialists needed to deliver it.
If you already have agencies, I’ll get more out of them. If you don’t, I’ll tell you honestly whether you need one.
What you get
Why B2B businesses choose a consultant over an agency.
Senior, embedded and accountable for commercial results.
Senior leadership
You work directly with an experienced marketing leader, not a junior account manager.
Pipeline and revenue focus
Everything measured against pipeline and revenue, not impressions and clicks.
Embedded in your business
Part of your team, with a real understanding of your market and customers.
Aligned with sales
Shared targets, lead definitions and reporting with your sales team.
Flexible
Scale up or down as you need, with no long retainer or minimum term.
Better agencies
If you use agencies, I brief, manage and hold them to account.
When it’s the right fit
Your agency sends reports full of activity, but pipeline hasn’t moved.
Nobody senior owns the marketing strategy.
Your agency doesn’t really understand your business.
You’re paying a retainer for work you could get more value from.
You have several agencies and nobody joining them up.
You want someone accountable for results.
Outcomes
£60m+
Revenue influenced
90%+
New business from marketing programmes
50%+
More meetings booked with target accounts
Done with agencies?
Fewer reports. More results.
If you’re paying an agency for activity rather than outcomes, let’s talk. I’ll tell you honestly whether senior, hands on support would get you further.