Email marketing
& automation.

Congratulations, your email was delivered. Did anybody see it? Email and automation that land in the inbox, get opened and drive revenue.

Grab a coffee and a chat

Email marketing

Email still works. Lazy email doesn’t.

I spent 13 years in the email marketing and automation world at CommuniGator and Spotler, working with B2B marketers every day on what makes email work and what gets it ignored.

I’ve run the research too. In 2020 I led a neuroscience study using EEG to measure how people’s brains respond to different email and web page formats, and I speak regularly on email at events like Figaro Digital.

No jargon and no time wasting. If I can help, I’ll tell you how. If I can’t, I’ll tell you that too.

What you get

What email marketing support covers.

Strategy and hands on delivery, from one campaign to your whole programme.

Email and CRM strategy

A plan that drives acquisition, retention and growth, built around your customers and data.

Goals for acquisition, retention and growth
A calendar built around your customers
Data and CRM set up to support it

Automated journeys

Welcome, nurture, onboarding, renewal and win back journeys that run while you sleep.

Welcome and onboarding sequences
Nurture, renewal and win back
Triggered by what people actually do

Deliverability

Authentication, list health and sending practice that keep you in the inbox, so your emails don’t go extinct in the spam folder.

SPF, DKIM and DMARC set up properly
Healthy lists and a good sending reputation
More emails in the inbox, fewer in spam

Copy and design

Subject lines, copy and templates that get opened and clicked, on every device.

Subject lines that earn the open
Templates that work on every device
Clear calls to action

Segmentation and list growth

Smarter segments by behaviour and lifecycle, and sign up points that grow the right list.

Segments by behaviour and lifecycle
Better sign up points and preference centres
The right list, not just a bigger one

Testing and reporting

Testing that teaches you something, and reporting that goes beyond opens and clicks.

A testing plan that builds over time
Reporting on conversions and revenue
Clear next steps from every send

Interactive

One email’s journey.

Watch what happens to a single email when it’s built properly.

Make my emails work

Ways to work together

From a full audit to ongoing support.

Full email marketing audit

Your strategy, content, design, deliverability, data and automation reviewed, with clear actions to improve results.

Power hour

A focused 60 minute session to fix a problem, review a campaign or plan what’s next.

Projects

Automated journeys, templates, migrations and list growth projects, scoped with clear timelines.

Ongoing support

Strategy, build, sends, testing and reporting as an extension of your team.

Is this you?

When it’s the right fit

Recognise yourself in a couple of these? Let’s have a chat and I’ll tell you honestly if an email programme is the right move.

Sounds like me

Your emails are delivered, but nobody seems to read them.

You’ve bought an automation platform but only send newsletters.

You can’t tell what email contributes to pipeline or revenue.

Your list is stale and nobody’s sure what consent you have.

You want nurture journeys that turn leads into opportunities.

You want a fresh, honest view of your email programme.

Proof it works

Done it before. Happy to again.

See more results

Original research

The neuromarketing study

Spotler, 2020. Designed and run end to end

people from 14 companies

web and email formats tested

We tested what people actually respond to. The plain, Outlook style email beat the designed templates, and the findings became a series of talks.

Outcomes

13 years

In email marketing and automation

Web and email formats tested

12+

Figaro Digital talks and sessions

FAQ

Questions I get asked a lot.

Straight answers. Anything else, just ask.

Ask me directly

Which email platforms do you work with?

Most of them. Spotler, HubSpot, Salesforce and Pardot, Microsoft Dynamics, ActiveCampaign and more. The principles of good email are the same everywhere.

Can you fix our deliverability?

I can find out what’s causing it, from authentication and list quality to content and sending patterns, and help you fix it.

Do you write and build the emails too?

Yes. I can plan, write, build, test and report, or support your team to do it.

“Simon consistently produced high quality work, often under tight deadlines. His Design Challenge showed he can turn innovative ideas into a deliverable marketing plan, and his knowledge of web development and email marketing is impressive.”

Jo Stevens

Managing Director

Oxford Innovation Space

“What stood out most was Simon’s ability to bring structure, clarity and commercial discipline to marketing. He introduced stronger reporting, measurement and processes, and consistently focused on delivering meaningful pipeline, revenue and brand impact.”

Stephanie Kent

Customer Service & Partnership Director

Spotler

Often paired with

CRM & marketing technologySimplify, automate and scale.Demand generationMore pipeline. Better quality.

Inbox ready

Let’s get your emails opened, not ignored.

Delivered isn’t the same as read. Tell me what you send today and I’ll tell you where I’d start to get more opens, clicks and revenue from it.

Improve my email marketing

Email marketing& automation.