B2B lead generation

Leads worth picking up the phone for.

A steady flow of the right leads, from the right companies, at the right time. Lead generation that sales are actually pleased to receive.

Get more qualified leads

Lead generation

More of the right leads. Fewer of the wrong ones.

Lead generation is easy to do badly. Buy a list, run some ads, count the downloads. The result is a sales team chasing people who were never going to buy.

I build lead generation around your ideal customers: the content, events, campaigns and data that attract them, the landing pages and forms that capture them, and the scoring and nurture that tell you when they’re ready to talk.

I’ve run lead generation programmes for over 20 years, generating thousands of marketing leads a year, and taught it too, through my Lead Gen 101 seminars and crash courses.

What you get

What lead generation includes.

Everything needed to attract, capture and qualify the right buyers.

Targeting and data

Clear ideal customer profiles and the data and intent tools to find them.

Content and offers

Guides, research, webinars and tools that your buyers actually want.

Events and webinars

Seminars, roundtables and webinars that bring buyers into the room. In one programme 25% of attendees became customers.

Account based campaigns

Creative direct mail and coordinated outreach for the accounts that matter most.

Paid, search and social

Google, LinkedIn and SEO campaigns built to capture buyers who are already looking.

Capture, scoring and nurture

Landing pages, forms, scoring and nurture so every lead is followed up properly.

When it’s the right fit

You need more leads, but quality matters more than volume.

Sales say marketing leads aren’t good enough.

You’re targeting a new sector or a bigger type of customer.

You’ve relied on referrals and need a repeatable source of new business.

Leads come in, but follow up is slow or inconsistent.

You want to know which channels genuinely produce customers.

Outcomes

1,000s

Marketing leads generated a year

25%

Of seminar attendees became customers

90%+

New business from marketing programmes

“Simon was a great webinar host for our collaboration between Exposure Ninja and Spotler, running a series of three live webinars on AI search with energy and professionalism. He also hosted Spotler’s highest sign up webinar, with over 400 registrations. A pleasure to work with.”

Charlie Marchant

CEO

Exposure Ninja

“Simon is a genuine lead generation expert. His seminars were a highlight every time: they attracted exactly the right prospects, and, crucially, they converted.”

Samuel Ricard

Commercial Director

Spotler

Leads sales will thank you for

Leads your sales team actually wants.

Tell me who your ideal customers are and what lead quality looks like today. I’ll tell you honestly how I’d get more of the right ones.

Get better leads