Your data, in one place and finally behaving.
Spreadsheets here, an old CRM there, event lists everywhere. I’ll pull it all together, clean it up and set it up properly in your CRM, so you can actually use it. Like a mammoth, it never forgets a contact. Unlike your old CRM, it never keeps a duplicate.
Data cleansing
Duplicate contacts. Companies spelt three different ways. Job titles typed however people fancied. Half the list hasn’t got an email address and the other half bounces. Sound familiar? It’s why campaigns underperform, sales don’t trust the leads and nobody believes the reports.
I don’t sell you a tool. I roll my sleeves up and do the work: find every source, merge it, match it, clean it, fill the gaps and get it into a CRM that’s set up to keep it clean.
I spent 13 years in the email marketing and marketing automation world with CommuniGator and Spotler, and I’ve led CRM implementations, migrations and integrations across Microsoft Dynamics, HubSpot, Workbooks and Spotler. Messy data is my natural habitat.
What you get
Everything you’d get from a data cleansing tool, done by a human who knows what the data is actually for.
A health check of what you’ve got, where it lives and how good it really is.
Spreadsheets, old systems, event lists and inboxes pulled into one master database.
Duplicate contacts and companies found and merged, including the near matches your CRM misses.
Names, job titles, countries and company names tidied into one consistent format.
Missing details filled in where they can be, so your records are actually useful.
Your clean data imported into a CRM that’s set up properly, with rules to keep it clean.
How it works
I find every source, check what state it’s in and show you what I’ve found.
Duplicates merged, formats fixed and gaps flagged. You approve the big calls.
Clean data loaded into your CRM, mapped properly and ready to use.
Rules and routines so it stays that way, with ongoing help if you want it.
Ways to work together
A one off audit of your data with a quality score and a clear, prioritised fix list.
Duplicates, gaps and formatting sorted in your existing system, scoped with a clear finish line.
The full job. Everything pulled together, cleaned and set up properly in your CRM.
A monthly retainer to keep it clean, handle imports and keep your reporting honest.
Is this you?
Recognise yourself in a couple of these? Let’s have a chat and I’ll tell you honestly what it’ll take to sort it.
Sounds like meYour contacts live in spreadsheets, inboxes and old systems.
You know there are duplicates, you just don’t know how many.
Job titles and company names are a free for all.
You’re moving to a new CRM and don’t want to take the mess with you.
The same person gets three copies of every email.
Nobody trusts the numbers in your reports.
Events business
Data consolidation and marketing setup, now on a monthly retainer
Their contact data was scattered across lots of different places. I pulled it all together, cleaned it up, matched the duplicates and set it up properly in a CRM, along with the marketing around it. They liked it so much they kept me on.
8 weeks
From scattered data to one clean database
13 years
In email marketing and automation
1,000s
Of records cleaned, merged and migrated
FAQ
Straight answers. Anything else, just ask.
No. I work with whatever you’ve got, whether that’s HubSpot, Salesforce, Microsoft Dynamics, Pipedrive, Spotler, Workbooks or a pile of spreadsheets. If you need a CRM, I can help you choose one too.
Always. I flag the duplicates and the changes I’d make, and you approve the big calls before anything is merged or removed.
Yes, where it helps. I can enrich key details like company size, industry and website, and flag what’s missing so you can decide what matters.
It stays yours. I work in your systems or in securely shared files, I never sell or share it, and I delete my working copies when we’re done.
It depends how many places your data lives and how messy it is. A health check is quick. A full consolidation and CRM setup takes longer, and I’ll give you a clear timeline before we start.
Yes. I’ll set up rules and routines to stop the mess creeping back, and I can look after it on a monthly retainer if you’d like.
Data drama?
Tell me where it lives and what you want it to do. I’ll tell you honestly how I’d sort it.